Anti Tobacco Campaign

We at Life Wins Foundation aims to save previous lives through spreading awareness about the preventive measures and the ways to identify the early signs of cancer. Tobacco is the biggest preventable cause of cancer. To address this menace we turned to the most powerful & the most accessible platform – Social Media. Here’s how we achieved our goal through the marvellous world of Social Media.

Activity #1 We launched a Social Media Campaign on the occasion of World No Tobacco Day called, – “Don’t Lift Your First Cigarette”. In an attempt to reach out to the youth, we pushed the campaign on platforms, they spend most of their time on. The campaign was premiered on Facebook and Instagram and proved to be a great success

Activity #2 We collaborated with the Micro Blogging Platform, Terribly Tiny Tales, famously known as TTT on the occasion of World No Tobacco Day. We did two social media promos on the 26th and the 31st of May 2017, these posts gained a whopping 10k and 2.5k likes each, reaching out to a massive youth audience.

Activity #3 We organised a panel discussion themed “Don’t Lift your First Cigarette”, on the 7th of December 2017. We had eminent panelists including Mr. Mandar Phanse (Senior Editor, Mirror Now), Dr. Anuja Deshmukh, (Surgeon, Head &Neck, Tata Memorial Hospital), Manju Mulchandani (Founder, Life Wins Foundation). The panel was moderated by NehaKare (Founder, Mumbai Moms).